Media relations, rebuilt for the UAE

Why we built it

Media relations in the Gulf still runs on spreadsheets of stale contacts and BCC'd press releases. PR teams spend their week hunting for the right reporter and still land in the wrong inbox. Journalists open their mail to hundreds of pitches that have nothing to do with the beat they cover. Both sides lose, and the story that mattered gets buried. PRminded exists to fix the matching problem underneath all of that.

How PRminded works differently

The product is built around a single loop: compose once, match precisely, let the journalist decide.

• Pitches are matched on beat, city and the substance of the story, not bought from a contact list.
• Journalists set what they cover and what they will never cover. Anything outside that never reaches them.
• There is no mass-send button. A pitch goes to a matched list or it does not go at all.
• Every journalist accepts or declines. Declining costs one tap and closes the thread.

What verification actually means

A verified badge on PRminded is not self-declared. We confirm the reporter controls a working email address at a recognised newsroom domain, match recent published work to the named reporter and the beats they claim, and then a person on our team signs off before the badge goes live. That is why PR teams can trust the list, and why journalists get a spam-free inbox.

Where we operate

PRminded is built UAE-first, from Dubai. The platform is fully bilingual in English and Arabic with right-to-left support throughout, and it is designed around UAE beats, cities and newsrooms rather than retrofitted from a Western media database. The GCC follows.

What we hold ourselves to

• A journalist's attention is not inventory. We will not sell reach we cannot justify.
• AI drafts, people decide. Generated copy is always editable and is never sent on your behalf.
• One person, one role. An account is a journalist or a PR professional, never both.
• Personal data is handled under the UAE Personal Data Protection Law, with consent captured at verification and an append-only audit trail.